Project Roll: Typography, Logo, Branding, Shopify Web Design, Sourcing & Purchasing.

Creative Direction: Simple, Modern, Plain Type Manipulation

Purpose: This was a personal branding project that celebrates Disciplined Individuals such as; Military, Athlete’s, Entrepreneurs, and Successful Independent People around the world. It encompasses commitment, hard work, dedication, focus, and most importantly discipline. The “Lone Star” represents the origins of Royal, which is symbolic to the North Star of California. But is also a double entendre being a “Lone Star” or 1 in a million, rare. Est. 2019.